Agency: Flow Creative | Client: BBC Creative
Illustration: Tom Percival and Alexandra Francis
Illustration: Tom Percival and Alexandra Francis
Responsible for: Character Animation
Due to difficulties with live-action filming due to COVID-19, this was the first time the Children in Need advert would appear as a fully animated two-minute junction takeover.
The narrative, written and illustrated by children’s author, Tom Percival, focused on three children’s experiences with isolation, poverty and adapting to a big life change.
The narrative, written and illustrated by children’s author, Tom Percival, focused on three children’s experiences with isolation, poverty and adapting to a big life change.
The commercial needed to feel emotive yet positive, and shed light on the ways Children in Need supports the UK’s most vulnerable children, whilst also encouraging donations from the public.
Shots that I've worked on:
Responsible for: Character Animation
Responsible for: Character Animation
Responsible for the bird and for Priya
